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Saturday, June 20 • 10:45am - 11:45am
It's Only Logical to Use Emotion

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When making decisions, Objectivists and libertarians pride themselves on using logic rather than emotion. However, most individuals do not behave this way. From deciding on dinner to choosing political candidates, most people make decisions first via their gut. They often search for facts only to justify the decisions they’ve already made. Delivering ideas to the masses can often succeed better if your appeals involve humor, drama, and moral outrage. This session will use examples from pop culture and politics to demonstrate how to deliver your message more effectively by first reaching the heart of your audience.

avatar for Adam Guillette

Adam Guillette

Vice President of Development, Moving Picture Institute
Adam Guillette is the Vice President of the Moving Picture Institute. Previously he served as State Director of Americans for Prosperity-Florida and as Distinguished Faculty Member for the Leadership Institute... Read More →

Saturday June 20, 2015 10:45am - 11:45am EDT
Ballroom C/D Crowne Plaza Nashua

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